FRIDA BLEU
The challenge
In 2023, global travel reached unprecedented popularity, with people from various corners of the world eager to explore new destinations and immerse themselves in different cultures. However, this surge in international travel came with its own set of challenges, particularly in the realm of cultural understanding and language acquisition. Travelers found themselves faced with the task of digesting diverse cultures, each with its own unique customs, traditions, and social norms. While the excitement of exploring unfamiliar territories fueled the desire to connect with local communities, many struggled to navigate the nuances of cultural etiquette and lingo.
The opportunity
Designed an extension app for Duolingo to help users learn region specific lingo and cultural norms. This extensions goes beyond the basics, and immerses the users in real-world situations and games specific to different regions. This minimizes awkward language gaps through guiding the users through scenarios they're likely to encounter, phrases that will commonly be useful, and places they're likely to visit.
Outcomes
The Duolingo Travel app makes learning about different cultures easy. The games and activities in the app will boost your confidence and make your interactions smoother, especially in new situations. As you apply what you learn, users will master local lingo and enhance their cultural competency while increasing Duolingo’s engagement. You can connect with other users through the app, play games, and build a community around learning and encouragement. Being more aware of local customs will contribute to a positive impact on those communities, encouraging more future travel.
Final Interfaces
In-App Translation
The in-app translation grows the language learning experience by providing users with transcripts of their conversation and possibly responses, enabling users to comprehend and learn from real-world interactions.
Explore By City
The explore page helps users find different attractions and activities in their preferred city. Users can easily toggle between a map view and a list view based on their preference. In the map view, users can engage with different attractions, each with a short description and common phrases and words users should know while visiting.
On-Boarding Quiz
On-boarding quiz to gather information on where the user is traveling and what they are interested in to filter the information. This helps decide which dialect and culture the user should be learning.
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Discovery + Research
User Research
In 2023, global travel reached unprecedented popularity, with people from various corners of the world eager to explore new destinations and immerse themselves in different cultures. However, this surge in international travel came with its own set of challenges, particularly in the realm of cultural understanding and language acquisition.
Travelers found themselves faced with the task of digesting diverse cultures, each with its own unique customs, traditions, and social norms. While the excitement of exploring unfamiliar territories fueled the desire to connect with local communities, many struggled to navigate the nuances of cultural etiquette and lingo.
Meet Heather
35 years-old
Located in Northern California
Proficient in English & Spanish
Currently learning Italian for upcoming trip
Adventurous
Traveler
Curious
User Flow
